Rejected designs should never vanish to the dark corners of a designer's computer. In fact, designs I prefer are typically the ones who get the boot. Why waste them? That's why I've created 5 ideas for rejected designs for creatives to start practicing.
A local publication, Southern Views Magazine, generously offered to feature my business in their 2016 February/March issue. I was asked to briefly detail everything from how I got started, my branding, graphic design and website services to expert advice on industry related topics.
Like new styles on a runway, web design trends emerge every year, quickly blanket businesses' websites and those who utilize them most often reap the benefits. But before your company jumps on the bandwagon, I recommend exploring the origin for each trend and asking yourself if it makes sense with your business and customers before implementing anything new.
I was excited when recently contracted to redesign the Uptown RiverFest logo and poster design. Enthusiatic to begin, parameters were to keep the existing color scheme, however, incorporate the Dillingham Street Bridge, a river and sun with a family-oriented/kid friendly tone. I built a mood board to get a feel for the event, common visual elements and included the previous years' logo, poster design and palette...
Do you tend to root for the underdog? Or what about the TV show, Undercover Boss, which will make you well up because an employee who is genuinely good to the bone simultaneously works multiple shifts, is a single parent and fighting cancer finally gets the break they have long deserved? That's a story! People always have and always will love a good story. The power of emotion grabs people's attention, drawing them in like rescue dogs outside a pet store. You don't even realize it until it's too late...
To create has always been my nature so when the challenge to craft a brand from ground zero to the final production is thrilling. The cherry on top is watching a brand reach its full potential, systematically engaging versus targeting! Elite branding promises an indifference to trends, providing more than pretty colors and font combinations. Thoughtful elements are comprised to custom fit and grow with the business.
Single finger scroll this because you are 10 steps away from designing one memorable event poster.
Nine female entrepreneurs joined forces for the first annual Columbus Makers Shopping Event and it was a huge success! Each artisan sold out or came close to it and we are already planning next year and ways to improve. If you are a local artisan in the Columbus, GA area, please comment on this post if you are interested in joining us!
Happy Launch Day to myself - Whitley Pixel products are now available. This coming year I'm excited to announce that I will slowly add a retail component to the business.
Working with clients who are aware of the importance in branding always results as a portfolio addition. This posts explains how a cohesive look provides recognition, boosts perceived value and the steps I take to get there.